Marketing

ohran tähkäIn both domestic and export markets Boreal’s varieties are marketed through production and marketing agreements with selected representatives.

In Finland Boreal is the market leader: approximately 65% of Finnish fields are cultivated with varieties bred by Boreal. All major Finnish seed companies are representatives of Boreal varieties. Our varieties are available throughout Finland distributed through the sales network of our representative partner companies.

Boreal’s main export areas include Sweden, the Baltic States and Russia. For export our main crops are barley, oat and fodder grasses, particularly timothy.

Seed production

Our core business, variety breeding, is supported by our own basic seed production. Production is carried out by professional seed growers and processing and storage are handled by our seed centre.